Privacy Policy

Depending on how you interact with Guiding Light, we may collect information that you voluntarily provide to us or information necessary to operate our website and provide requested services.

We may use information we collect for purposes such as:

• Responding to questions, requests, and inquiries.
• Providing and coordinating Guiding Light services.
• Scheduling, rescheduling, and managing appointments.
• Processing and documenting payments and transactions.
• Communicating with you about appointments or services.
• Improving our website, services, and customer experience.
• Maintaining business records and complying with applicable legal obligations.
• Protecting the security and integrity of our website and services.
• Preventing fraud, misuse, or unauthorized activity.

Guiding Light uses Calendly to help visitors schedule consultations and other appointments. When you use our Calendly scheduling page, information you provide through that process may be processed by Calendly on our behalf for scheduling and related purposes.

Calendly maintains its own privacy practices and policies. For additional information about how Calendly handles personal information, please review Calendly's Privacy Notice.

Guiding Light uses PayPal to process certain payments for our services. When you make a payment through PayPal, PayPal may collect and process personal and financial information necessary to complete the transaction, prevent fraud, and provide its services.

Guiding Light does not intentionally collect or store your full credit card number, debit card number, bank account number, or PayPal login credentials through our website.

PayPal's own privacy practices apply to information that PayPal processes. You may review PayPal's privacy information directly through PayPal.

We do not sell your personal information. We may share information when reasonably necessary to operate our business, provide requested services, process payments, schedule appointments, maintain our website, or comply with legal obligations.

This may include sharing information with service providers such as scheduling, payment, website hosting, communications, or technology providers that help us operate Guiding Light.

We may also disclose information when required or permitted by applicable law, legal process, court order, or governmental request, or when necessary to protect the rights, safety, or property of Guiding Light, our clients, or others.

Our website and third-party service providers may use cookies, analytics tools, or similar technologies to support website functionality, understand general website usage, improve performance, and provide a better user experience.

The specific technologies used may change as our website and services develop. Third-party services may have their own privacy and cookie policies.

We take reasonable steps designed to protect personal information from unauthorized access, use, alteration, or disclosure. However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

For that reason, we encourage you to use reasonable care when submitting information online and to avoid sending unnecessary sensitive information through ordinary email or website forms.

We retain personal information for as long as reasonably necessary to provide our services, maintain business and transaction records, communicate with clients, resolve disputes, protect our business, and satisfy applicable legal, tax, accounting, or other obligations.

When information is no longer reasonably necessary for these purposes, we may securely delete, destroy, or de-identify it when appropriate.

Depending on where you live and applicable law, you may have certain rights concerning your personal information. These may include requesting access to, correction of, or deletion of certain information we maintain about you.

If you would like to make a privacy-related request, please contact us using the information provided below. We may need to verify your identity before completing certain requests.

Some information may need to be retained when required or permitted by law or when necessary for legitimate business purposes.

Our website may contain links to third-party websites or services. Those websites are not controlled by Guiding Light and may have their own privacy policies and practices.

We encourage you to review the privacy policies of any third-party website before providing personal information.

We may update this Privacy Policy from time to time as our services, website, business practices, or legal requirements change. When we make changes, we will update the "Last Updated" date at the beginning of this policy.

We encourage you to review this page periodically so you remain informed about how we handle personal information.